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  • Writer's pictureBhushan More

How Can You Utilize Social Media To Enhance Your Business?

Updated: Nov 20, 2020

Be it Facebook, Instagram, LinkedIn or Twitter, the power of Social media has increased many-folds as one can gather the attention of a large number of people at a simple click of a button. It has revolutionized the concept of looking for “target-based audience”.


Social Media Marketing or SMM is the best way to grow a business at nominal costs as almost 60% of the world population uses Social Media. With such a huge market at hand, it becomes an obligation to understand WHY SHOULD YOU EXPLORE SOCIAL MEDIA TO GROW YOUR BUSINESS?


Here’s the answer...


1. Competitor Analysis.


“Keep your friends close, enemies closer”, correctly depicts what your brand’s value is in the market and what exactly is your competitor doing to stand-out? However good a product or service may be there is always going to be competition.


As an entrepreneur, you should be able to go through their content and understand their strategies of engaging audience, attracting customers and providing services and it is equally important that you compare these parameters with yours.


With these comparisons a better seller-customer relationship can be developed which will provide you the permanent foundation on which your business will grow.


2. Smaller budget, larger audience.

Social Media Marketing is one of the least expensive ways of reaching a comparatively larger customer base. With ready-made, easy to use advertising tools available on various social media platforms, it becomes easy for a seller to market their brand.


You can turn social media into a pool of backlinks for your website and eventually increase the traffic there too, plus the audience will even be able to go through a range of other available products on your websites.


Different SEO techniques can be performed to reach organic traffic and stand-out in your product domain. Interlinking operations and other easy to use methods are the ultimate package that will help you grow your business.


3. Building your brand's value.

The first thing that a customer looks in a product is its brand value. As a business owner you have to create an image of your brand in such a way that if the idea of a product pops-up in the customer’s mind, it should take him/her to your website/page/channel.


In such cases it becomes very important for you to stay connected to your existing as well as potential customers through these social media networks. This develops the bonding between you and your customer and makes them loyal and regular to you.


4. Connect with your customers digitally.


Social Media forums are created in such a way that people connect with each other emotionally. You can inspire your customers by reaching out to them through your story, your experience and how you reached where you are today.


The more the interaction with the audience the more the audience will be able to connect with you emotionally and the more amount of exposure your product will get.


Your customers will be able to relate to your story deeply and that is what an entrepreneur needs. This is how your brand will appear more meaningful to the buyers and customers will attach to it on a more personal level.


Your content is the key to your business growth!


5. Understanding your customers.

Two things that matter the most in any business is the product and the customer. And hence understanding the customers should be top priority. This whole understanding the customer concept will provide you the data of the likes and dislikes of your customers and will help you create a better marketing strategy.


Learning the pattern in which the customer does his/her shopping will help you to prioritize the way in which you present your products and link them internally.


What more? You can even analyse the statistics of your audience engagements.


6. Better returns!


The more the costs are involved, the more the liability grows. Social media marketing helps you to cut your marketing costs and energy, giving you more revenue.


Also, there are better chances of a customer seeing your advertisement on social media because of the increased usage time in the past few years and this not only lets you interact with your audience but also helps you find your potential customers.


Your potential customers should be well aware of your brand in order to attract a larger customer base. This is where your creativity and skills come to use. The content should be visually appealing and should help your brand seek attention.


Creating brand awareness is not a one time job; this is a recurring task and requires proper marketing strategies or campaigns that will systematically insert your brand into the minds of your potential customers.


Brand awareness through social media helps you gaining the trust of your customers and connecting with them in an effective way. You must maintain this trust no matter what!


To sum it up...


A good idea and a better strategy will help you build the best connection with your customers. Thus you must announce your presence in the market with a bang!


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